Marriott has launched a new campaign to help save the rainforest.
The rainforest is responsible for more than 20 percent of the worlds’ oxygen. A scary fact considering that this treasure has dropped from occupying 14 percent of the worlds’ surface, to only 6 percent. Marriott is doing their part to help preserve this wonderful resource.
The company calculated their total CO2 consumption and determined what it would cost to offset their carbon footprint by donating funds to Juma rainforest reserve in the State of Amazonas, Brazil. The hotel has contributed $2 million and invites its guests to donate a minimum of $10 to do their part. According to their calculations, these $10 would reverse a guest’s carbon damage for ten nights at the Marriott; more simply put, a dollar a night.
By making it easy for guests to donate, Marriott has once again brought going green to the forefront of their guests’ attention. Not only does Marriott take responsibility for their CO2 emissions, they lead by example in inviting their guests to follow.
My only comment is that they could make this fundraiser more exciting by challenging guests to raise $2 million and promising to either match that price, or offer a free night’s stay to all donors if the goal is met. It would encourage guest participation and add excitement to their philanthropy.
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That is so funny, I did my blog about Marriott's Spirit to Preserve too. I think it's a good initiative but agree that they could have done a better job. Also, I know $2 million is a large amount of money but for a company with a $10 billion supply chain? I don't want to bring Marriott down because they are pretty much leading the green initiative movement in the hotel industry. They even won the “2009 Tourism for Tomorrow Award for Sustainability” in the Global Tourism Business category by the World Travel and Tourism Council.
ReplyDeleteI wrote a long comment but it's an interesting post.
Good Job!
I think this is a great PR effort for Marriott going green. I think the deforestation of rain forest affects everyone so the fact that Marriott is taking initiative to help reserve the rain forest sets a great example for other hotels or companies to do the same. Marriott is doing amazing in their green campaign and shows positive results in their efforts!
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