Canada for Christmas!

When you think vacation destination you think the Bahamas, Jamaica, Hawaii, the sunny beaches of Florida and California right? You might even consider popular European cities and villas right? Guessing you don’t think Canada… well that’s where you’re missing out.

Each year Canada Tourism sponsors a wonderful Christmas wonderland at Bryan Park in New York. The park is decked in Christmas décor, fully equipped with an ice rink, restaurant and of course it’s very own Santa Clause, all the while linked to the Canada Tourism logo.

But the reason this company excels is because they’ve gone beyond your standard sort of NASCAR sponsorship (slapping a label somewhere and calling it done). Canada Tourism creates a truly Canadian atmosphere. Restaurants serve Canadian food and drinks and offer a Canadian lounge appropriately titled °Celsius.

There are even paintings and decorations designed to “highlight Canadian experiences” such as the Northern Lights, said Promotions’ Director, Jackie Brown-Saunders.

Regional destinations such Quebec and Toronto participate in the event by donating resources such as the Holiday Tree and the tree’s decorations.
Guests are also invited to participate in various activities and ice sports uniquely Canadian in order to familiarize with the culture and encourage future visits.

“Every year it seems we’ve been able to active more, reach more and more consumers in the New York area, so, we’re really happy with it.” Concluded Brown-Saunders while discussing her company’s success.

I think they’ve done a great job of promoting the holiday spirit and taking advantage of the cooler weather to advertise what Canada has to offer and targeting a nearby audience right in New York!